![]() ![]() How much is such a benefit worth? At least $15 per intimate session, according to studies Virility has conducted on how much men will be willing to pay.Īccordingly, that’s also the proposed price of a single disposable vPatch. ![]() When it’s turned on (pun intended), the patch delivers an electric stimulus to the muscles in the area, inhibiting the rhythmic contractions leading to orgasm.ĭavid Salton, CEO of Virility Medical. The flexible patch conforms to the wearer’s body. Virility’s disposable vPatch is affixed with adhesive to the perineum, the area between the scrotum and the anus. Virility claims it has developed the first non-pharmacological, non-numbing technology to address this highly private problem. Today, there is no consistent or easy cure, only prescription creams and aerosols that numb the genital area or antidepressants that delay ejaculation.īut both those approaches can lead to a loss of sensitivity, a tradeoff that won’t appeal to everyone, explains David Salton, CEO of Hod HaSharon-based startup Virility Medical. We’re talking about premature ejaculation. Some 15 million of them actively seek treatment. It’s a problem for 25 to 40 percent of adult men, affecting up to 80 million males in the United States and Europe alone. ![]()
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